Why You NEED Video Marketing
For Your Business
Does your business need video marketing?
The short answer is yes! You need video.
But give me about 5 minutes to explain to you why and see if it can alter your perception. It might be worth a boatload of money for you and your business in as little as 30 days!
Not only does video boost your SEO rankings for your website, It’s a more impactful way to stand out against your competition. You’re actually 53 times more likely to show up first on Google if you have a video embedded in your website. Pretty powerful if you understand the importance of Search Engine rankings.
And speaking of your website, video on landing pages is capable of increasing conversion rates by over 80%!
The mere mention of the word “video” in your email subject line increases open rates by 19%.
90% of customers claim that videos help them make buying decisions. This means video content has changed the way that customers shop.
It turns out that video should no longer be just one piece of your overall marketing plan...it’s becoming central to your outreach and campaign efforts...especially your social strategy.
Video has become a versatile tool for the entire customer buying journey, no matter what industry, and it can do so much more than simply increase awareness.
Long story short, video builds trust and leads to sales.
Let’s discuss 4 different types of videos that might have a positive ROI for your business.
Does Videography Help Your Business?
More Likely To Show Up In
Google Search Results When
You Have A Video Embedded
Increases Your Conversions
On Your Page When Featuring A Video
Of Customers Claim Video
Helps Them Make Purchase Decisions
Brand videos are typically created as a part of a larger advertising campaign, showcasing the company’s high-level vision, mission, products, or services. The goal of brand videos is to build awareness around your company and to intrigue and attract your target audience. This can influence potential customers, or it can even go a long way in attracting that unicorn...the perfect employee.
This encompasses a large variety of video concepts. Sales of products. Sales of Service, Demo videos. Cold outreach videos and more! When done right, this can be one of the most effective versions of a video that actually can produce trackable ROI. These commercial videos are key ways to move your customer along the buyer’s journey.
I’m a HUGE believer in testimonial videos. Why? I’ll give you an example. I could tell you that I’m the greatest marketer in the history of the world, that I’ve helped to drive over 100 million dollars in revenue for companies over the last 5 years, and that I’m a marketing genius. I even have a plaque that says it. And you may or may not believe me. However, if we have a customer come on and say that we helped to drive them more leads in 1 month than in the prior year combined and they couldn’t have done it without us...well...you’re more likely to believe them. They’re not trying to sell you anything.
Educational videos are a fantastic way to guide your future customer down the path to buying. And there are several types of videos that fall into this category. Examples would be explainer videos, frequently asked questions videos, informational videos, how-to videos, and more. These videos should be geared to provide value, inform, and even entertain. This is the subtle stage of sales that solves a need to gain credibility.
NEED HELP WITH
We are dedicated to helping your business grow! We have over 40 years of combined experience helping local companies expand revenue. With the knowledge and expertise to help you build your brand, acquire new customers, and grow your business, we can help you create the video content needed in order to help drive sales!
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