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Websites: The Foundation Of Your Online Marketing Success

Website Design and Development Services in Houston

Services in Houston

Establish the way people perceive your business

Foundational Marketing Piece

Build Your Brand

Customize The Design

Drive Actions

Maybe you're thinking about having a new website made for your business or maybe you just need a new, updated one. In any case, you should know at least some of the basics of web design.


Your website is the absolute essential core of your online marketing activities. If you look at all the marketing channels and techniques, what they actually do is bring visitors back to your website. The main purpose of your website is to turn those online visitors into life-long customers.


In marketing terms, this is called a conversion. A great website becomes a fantastic tool to display who you are, what you do or sell, and helps give customers the valuable information they need to make a decision to become a customer or to look elsewhere for their needs. 

A website can practically be done by anyone with basic website building knowledge, but having it done well by professionals will absolutely save you valuable time as well as money on your investment in the long run. Over 60% of businesses invest in hiring a professional web design company in Houston to build and design their company's website.


What are some of the other benefits of having a website built by professionals with years of experience like Illumination Marketing?

  • Innovative and creative designs

  • Cutting edge usability against competitors

  • A professional appearing website can help with more qualified leads

  • The extensive market research design for your target audience

  • SEO implementation to help your website get found 

  • Maintenance packages keep your website updated with plugins, loading issues, operations, current headshots, etc.

  • Allows you to focus on your business while the professionals focus on your website

  • Website security packages keep your information and customer's information secure

  • Professional analytics to optimize your bottom line

  • Less worry about website crashes and technical issues with a professional team on standby

  • Mobile and Tablet Optimization

A bad website will cause you to waste valuable money on other marketing methods because you don't need more visitors if you can't turn them into customers! So the better your website is, the more visitors are converted into your customers! An outdated website can have the same effect due to plug-ins needing to be updated, browser requirements consistently changing, and security measures needing to be kept up with.

Our Houston-based web design firm has unique and intimate knowledge about how to achieve your business website goals, regardless of whether you sell consumer products online, provide local services, or build houses. We achieve this through a 6-step process and make it as simple as possible so you don't have to stress or worry.


Ready to get started? Scroll down and fill out our contact form and let's set up a consultation today!

Our 6-Step Process to Design a Website

We always strive for better design

Our website design process in Houston is designed to create the perfect website for each client, structured in the right way, to drive the actions that are most important to your business. 

We use a combination of a discovery process, research, and our education to create an amazing design that you'll be assured to love. 

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Phase 1: Information

It's all about information gathering in the first phase. This includes:

  • The Website Purpose

  • The Website Goals

  • The Target Audience

Phase 2: Initial Design

In this phase, we focus on the following:

  • Wireframe Models

  • Visual Style

  • Usability of the User Interface and User Experience

Phase 3: Content

In this phase, we make sure that we have the following covered:

  • Copywriting

  • Photos

  • Videos

  • Search Engine Optimization (SEO)

Phase 4: The Build

This is the phase where we begin to create the foundation of the new website. In this phase we focus on:

  • The HyperText Mark-Up Language

  • Cascading Style Sheets

  • Database Information

  • Responsive Design

Phase 5: Testing

After the initial site is built and the content is populated, we begin the next phase of the process: testing. 

  • Technical Testing

  • Coding Scripts

  • Browser Compatibility

  • Does The Overall Design Speak TO The Intended Audience

Phase 6: Launch

Finally! We can go live! Your new website will be live and launched to the world to start helping you win business! Just because it's live, it doesn't mean that our job is done. We continue:

  • Monitoring

  • Bug Fixes

  • Potential Future Maintenance

Website Creation Portfolio

Trademark Salon Website.jpg
Alliance Graphics Website.jpg
Juanitas Restaurant Website.jpg

What Our Customers Say

Meet Katie

"Wow! I was really proud of it and it's the image we wanted to portray...and you nailed it! And I do get the question a lot that people think we're a chain. They look at our website and assume we're a chain."

Hear how Katie Benson feels Illumination Marketing helped True Form Gym establish the look and feel that embodies who True Form Gym is.

View The Video


We have helped companies in multiple industries grow revenue through website marketing! We have the experience and expertise to help you create a tailored marketing plan for your unique company. We're so confident we can help you, we offer a complimentary strategy session to help you set the direction of your marketing plan with no obligations to us.

Fill in the form below to learn more and we'll be in touch shortly.

What Sevice Are You Intereted In? (Check all that apply)

For more information, call (832) 753-6124 or contact us. One of our experts will answer all your questions.

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