EMAIL MARKETING
Email marketing: The king of customer retention
Email marketing has been around since the beginning of the internet and continues to be one of the most efficient ways to stay in contact with your customers and prospects. Email is quicker than traditional mail, more cost-effective, and can be tracked to individual users to attribute sales, interaction, and success.
Seeing results with email marketing requires a strategic approach to ensure high deliverability, effective open rates, and high click-throughs. This is achieved by understanding the intended audiences and how they should respond to the way in which emails are positioned.
At Illumination Marketing, we are dedicated to driving positive business outcomes for small to medium-sized businesses. We properly harness the power of email marketing, which dollar-for-dollar, provides the best return on the marketing dollar.
Services We Perform
Custom Email Campaigns
Custom created email campaigns are an effective form to achieve mass messaging very quickly. However, since one size does not fit all, this is where a customized email comes into play. Messaging can be tailored to the prospects and drive the actions intended.
Automated Emails
Depending on the industry, email automation is a great set-and-forget way to stay in touch with your customers. Putting together the right marketing funnel with the right messaging is a great way to cultivate leads while at the same time generating fantastic revenue results.
Email Optimization
All email campaigns are not made equally. With the average person receiving 91 emails a day, it's becoming increasingly harder to stand out. With email optimization, we review subject lines, layout, and design, along with proper calls-to-action to get optimal results.