Social media marketing: The most comprehensive targeting platform
EMAIL MARKETING
Email Marketing: The King Of Customer Retention
Email Marketing
Services
Connect with your customers and build long-lasting relationships
$40+ - $1 ROI
Affordable
Personal & Customizable
Drive Actions
Reach More Mobile Customers
Email marketing has been around since the beginning of the internet and continues to be one of the most efficient ways to stay in contact with your customers and prospects. Email is quicker than traditional mail, more cost-effective, and can be tracked to individual users to attribute sales, interaction, and success.
Seeing results with email marketing requires a strategic approach to ensure high deliverability, effective open rates, and high click-throughs. This is achieved by understanding the intended audiences and how they should respond to the way in which emails are positioned. From new business startups to well-established large corporations, email marketing has been shown to be greatly beneficial.
What are some of the benefits of having a professional email program?
-
Lead generation
-
Customer retention
-
Connecting with clients
-
Creating upsell and add-on opportunities
-
Increasing general awareness
-
Obtaining valuable company and product reviews
-
Acquiring customer feedback
-
Generating website traffic
-
Provides extended value to all of your clients and customers
Although social media is the number one way to share content, email campaigns come in strong as the second-best way to drive qualified leads with over 87% being business to business and 79% for business to consumer. When professionally done, emails can lend great credibility to your brand, and provide extended opportunities for additional revenue. With a professional email marketing team on your side, you can expect to see results that truly matter in addition to your overall marketing goals.
At Illumination Marketing, we are dedicated to driving positive business outcomes for all-sized businesses to larger corporations. We properly harness the power of email marketing, which dollar-for-dollar, provides the best return on your marketing investment.
Services We Perform
We take a look at all aspects of your email marketing strategy from the emails that you send to the automated sequences that you build. We even help you develop and grow your subscriber lists.
Custom Email Campaigns
Custom created email campaigns are an effective form to achieve mass messaging very quickly. However, since one size does not fit all, this is where a customized email comes into play. Messaging can be tailored to the prospects and drive the actions intended.
Automated Emails
Depending on the industry, email automation is a great set-and-forget way to stay in touch with your customers. Putting together the right marketing funnel with the right messaging is a great way to cultivate leads while at the same time generating fantastic revenue results.
Email Optimization
All email campaigns are not made equally. With the average person receiving 91 emails a day, it's becoming increasingly harder to stand out. With email optimization, we review subject lines, layout, and design, along with proper calls-to-action to get optimal results.