Influencing people through visual means.
The most important aspect of any campaign is to be able to elicit a reaction out of your intended audience, whether it be current customers or future prospects. Your media needs to be created in such a way to capture attention while at the same time maintaining the essence of which your brand represents.
Each platform requires a different thought process and positioning, as each vehicle has a different way to connect with its audience. Youtube is a different format than Instagram and the content must match the platform. In addition to the obvious differences of video vs. still imagery, Instagram has a more limited audience demographically, meaning positioning must be different.
At Illumination Marketing, we are dedicated to driving positive business outcomes for small to medium-sized businesses. We have experience in all types of media including video production, animation, radio production, magazine ads, and social media imagery.
Services We Perform
Graphic design is one of the most used, if not the most, types of media in the business marketing world. Social media, magazine ads, billboards and more are types of graphic design that utilize this form of media.
Video is the most influential type of media. By combining sight and sound, the ability exists to pull at the heartstrings, make someone laugh, and manipulate emotions in a way to change somebody's perspective.
Commercials are still one of the best ways to reach a massive audience in a relatively short amount of time. Mass media commercials can be very effective with the right reach and frequency.
After creating the perfect commercial that will connect with your audience, you have to find the perfect bb
By harnessing the power of social media, you can develop leads through proper placement and imaging of posts and ads. By putting clicks and form lead into your marketing funnel, you have the potential for a very profitable channel.
Words resonate differently with different audiences. Depending on your target audience, certain language might work better. Due to this, we put the top copy known and test it to see which response works best with your prospects!