SEARCH ENGINE OPTIMIZATION
SEO: Increase your website visibility through strategies in order to be found by popular search engines
Connect with your customers and build long-lasting relationships
Search Engine Optimization is crucial in almost any marketing strategy when it comes to increasing your website visibility. If you have a website for your business, you will want to find a way to drive organic traffic to it. This is important, especially if you have any type of e-commerce or want people to sign up for the services you provide.
The ultimate goal of SEO is to rank higher in search engines. In order to do this, Google has certain factors it accounts for in order to say your website is relevant to what people are looking for or not relevant at all. By putting these factors in place, along with a strategic marketing strategy, in a 3-6 month period, you can expect to see results.
At Illumination Marketing, we are dedicated to driving positive business outcomes for all-sized businesses and corporations. We stay current on the newest emerging technology while leveraging the established platforms to derive the plan that fits your business.
Services We Perform
We take a look at all aspects of your search engine optimization strategy from the website you currently have to the meta tags and backlinks. We even help to develop traffic which drives more leads.
Keywords are the words your audience and/or customers will be using in order to find you when using search engines. Finding the right keywords and doing extensive keyword research is vital to ensure that your website ranks appropriately. Certain keywords and factors can affect rank difficulty, so implementing the right ones will be a huge factor in your success.
Links are the way search engines begin to discover new content. Your links should be helpful, relevant, and functional. Having difficult or broken links can signal to the search engines that your site is not worth ranking. Link building can be done by manual outreach, directory listing, blog links, and more.
Google search engines consider higher quality website content as a major factor when ranking web pages. When customized content is provided on a higher level, Google recognizes this and rewards it with more visibility, higher rankings, and better relevancy ratings.
Not only do you want users to visit your web page, but you want a website that is engaging to users as well. When users "bounce" off of your page, meaning they had little to no interaction while browsing, search engines will no longer see your site as relevant. Keeping your website as engaging as possible is important.
By optimizing each page individually, through content and HTML coding, you can begin to become relevant to searchers in their google queries. This can also include site map improvement, audio, headlines, and even the images themselves.
We provide detailed reporting to go along with your search engine optimization results. We also provide a real-time dashboard so you can see where your target keywords rank as well as changes over time. This gives you a fully interactive view in real-time. No more guesswork.
What Our Customers Say
"Have I seen an impact? My Goodness! Our phones don't stop ringing! Every single dollar I have given you guys has been the best investment that I've done for our business."
Hear how Carlos Alvarez, owner of Trademark Salon, feels Illumination Marketing has helped bring the Trademark Salon brand to life by using the Illumination Marketing portfolio of products.