WEBSITE / SEO
CASE STUDY
Visibility 85% in 52 Days
The Results at a Glance
In the first 52 days following the launch of a newly rebuilt, SEO-first website in the senior care niche, the business experienced significant organic search growth — without a backlink campaign, off-page SEO initiative, or ongoing content campaign.
July 2–August 22, 2026 vs. May 11–July 1, 2026
+85%
Google Search Impressions
+27%
Organic Search
Clicks
+54%
Queries Generating Search Visibility
+58%
Queries Ranking in Google's Top 10
+69%
Queries Ranking in Google's Top 20
+201%
Service Page Search Impressions
+343%
Service Page
Clicks
+126%
Non-Branded Query Impressions
The primary change during this period was the launch of a new website designed around stronger site architecture, service targeting, content structure, internal linking, and on-page SEO.
THE CLIENT
Alliance Graphics and Printing is a commercial printer located in Houston, Texas. For over 20 years, Alliance Graphics and Printing has been providing commercial print services such as 5-color to 1-color printing, brochures, pocket folders, and direct mail. With an annual revenue of about $24 million, 110 employees, and growing, Alliance Graphics and Printing is an established and premier solution in the printing industry.
THE CHALLENGE
A website can look modern and still underperform in search.
Before the redesign, the website had existing Google visibility, but its structure wasn't giving search engines the clearest possible understanding of:
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What services the company offered
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Which pages were most important
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How individual services related to one another
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Which search intents each page should satisfy
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How authority should flow throughout the site
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Which pages deserved visibility for non-branded searches
Rather than treating SEO as something to add after the website was completed, the new site was built with organic search visibility incorporated into the architecture from the beginning.
The objective wasn't simply to make the website look better.
The objective was to build a website Google could understand better.
THE STRATEGY
1. Build the Website Around Search Intent
Each primary service was given a clearly defined role within the site's architecture.
Instead of relying on generic or poorly targeted service pages, the new website was structured so individual pages could align more closely with the actual searches potential customers were performing.
This gave Google clearer signals about which page should rank for which topic.
2. Strengthen Individual Service Pages
Service pages were developed and optimized around their respective topics rather than functioning as short descriptions of the company's offerings.
On-page optimization included elements such as:
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Search-focused page targeting
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Improved heading structure
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More comprehensive service content
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Semantic topic coverage
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Page titles and metadata
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Internal linking
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Clearer URL architecture
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Conversion-focused page structure
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Improved contextual relevance
The objective was to create pages capable of functioning as authoritative search destinations — not simply sales brochures.
3. Improve Site Architecture and Internal Relationships
Google evaluates individual pages, but it also attempts to understand the website as a whole.
The redesigned architecture created stronger relationships between the company's primary services and supporting pages.
Internal links helped establish:
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Service hierarchy
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Topical relationships
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Priority pages
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Context between related services
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Easier discovery and crawling
This gave search engines a clearer map of the business.
4. Focus on Non-Branded Discovery
Ranking for the company's own name is valuable, but it isn't the primary measure of SEO growth.
The larger opportunity is reaching people who don't already know the company exists.
The new website was therefore structured to capture searches related to the services themselves.
That distinction became especially important when evaluating the results.
THE RESULTS
Google Search Visibility Increased 85%
During the 52 days before launch, the site generated approximately:
9,080 Google Search impressions
During the first 52 days after launch:
16,800 impressions
That's an increase of approximately:
85%
The website went from appearing in Google roughly 175 times per day to approximately 323 times per day.
That's nearly 150 additional search appearances every day.
And it happened without an off-page SEO or backlink-building campaign.
Organic Clicks Increased 27%
Organic clicks increased from:
111 → 141
A 27% increase in visits from Google Search.
The growth in impressions significantly outpaced clicks, which is common during the early stages of search expansion.
Google began exposing the website to a much larger universe of searches, many of which initially appeared outside the highest-click positions.
As those rankings mature, the opportunity exists for click growth to follow.
The Site Began Ranking for Far More Searches
One of the most important changes wasn't simply additional impressions.
It was the number of different Google searches for which the website became visible.
Queries generating impressions
Before: 678
After: 1,047
That's a:
54% increase in search-query visibility
During the post-launch period, 696 queries appeared that had generated no impressions during the previous comparison period.
This indicates that Google's understanding of the website expanded substantially following launch.
Top-10 Rankings Increased 58%
The expansion wasn't limited to low-ranking searches.
The number of queries ranking within Google's first 10 positions increased from:
134 → 212
That's approximately:
+58%
Top-20 visibility increased even faster:
184 → 310
A:
+69% increase
And the number of queries ranking within the Top 50 nearly doubled:
353 → 697
A:
+98% increase
The website wasn't simply appearing more often.
It was building substantially more meaningful search visibility.
In Keywords Ranked in
First 6 Months
817%
Increase of
In Website Traffic in
First 3 Months
340%
Increase of
Leads in the
First 6 Months
116
Total of
Website Before and After
Services We Perform
We take a look at all aspects of your search engine optimization strategy from the website you currently have to the meta tags and backlinks. We even help to develop traffic which drives more leads.
Keywords
Keywords are the words your audience and/or customers will be using in order to find you when using search engines. Our SEO consultants in Houston find the right keywords and do extensive keyword research is vital to ensure that your website ranks appropriately. Certain keywords and factors can affect rank difficulty, so implementing the right ones will be a huge factor in your success.
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Link Building
Links are the way search engines begin to discover new content. Your links should be helpful, relevant, and functional. Having difficult or broken links can signal to the search engines that your site is not worth ranking. Link building can be done by manual outreach, directory listing, blog links, and more.
Customized Content
Google search engines consider higher quality website content as a major factor when ranking web pages. When customized content is provided on a higher level, Google recognizes this and rewards it with more visibility, higher rankings, and better relevancy ratings.
Not only do you want users to visit your web page, but you want a website that is engaging to users as well. When users "bounce" off of your page, meaning they had little to no interaction while browsing, search engines will no longer see your site as relevant. Keeping your website as engaging as possible is important.
On-Page Optimization
Our SEO services include optimization of each website page individually, through content and HTML coding, you can begin to become relevant to searchers in their google queries. This can also include site map improvement, audio, headlines, and even the images themselves.
Detailed Reporting
We provide detailed reporting to go along with your search engine optimization results. We also provide a real-time dashboard so you can see where your target keywords rank as well as changes over time. This gives you a fully interactive view in real-time. No more guesswork.
What Our Customers Say
Meet Jeremiah
"Out of all the SEO companies in town, [Illumination Marketing] does what [they] say they're going to do and you're going to see results."
Hear how Jeremiah Cooper feels Illumination Marketing helped Cooper Plumbing grow his SEO results and achieve a steady call volume.
View The Video
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