top of page

How Much Does Local SEO Cost in 2024?

As a local business owner, you know attracting local customers is key. Local SEO can boost your online presence. It brings more people to your website. But what's the cost of SEO? It depends on services and the size of your strategy.

How Much Does SEO Cost in 2024?

Local SEO prices typically range from $300 to $2,000 monthly. This includes options like automated SEO ($84-$499 yearly), small-scale campaigns ($399-$899 each month), and bigger packages ($899-$1,999 per month). Your choice and the benefits you get determine the final price.

Businesses often spend between $500 and $10,000 each month on Search Engine Optimization services. In 2023, small businesses ranked SEO as their 3rd top marketing tactic. About 94% plan to boost their digital marketing funds in 2024. Also, 48.9% of marketers expect SEO budgets to rise in 12 months.

Average charges for local SEO services are around $128 per hour. Audits can be from automated to wide-reaching, costing $84/year to $1,999/month. For citation-building, prices start at $1 per site. Data aggregator submissions typically cost $25 each.

Remember, local SEO is constant work that needs steady investments. Pairing up with a skilled local SEO agency pays off. It helps to boost your online presence. This, in turn, can bring in more customers and grow your business.

Key Takeaways

  • Local SEO costs range from $300 to $2,000 monthly, based on services and strategy size.

  • Choices include automated, small, or big local SEO plans, depending on your needs and budget.

  • Many businesses spend $500 to $10,000 monthly on SEO, with expected budget increases in the coming year.

  • Be prepared for additional costs like local SEO audits, building citations, and aggregator submissions.

  • Staying committed and investing in local SEO, along with traditional SEO, helps attract more customers and enhance your online presence.

Understanding the Factors That Impact Local SEO Pricing

There are several key factors that decide the cost of local SEO services. These include your industry's competitiveness, how many locations your business has, and what it offers. Knowing how these factors affect your costs helps in making smart choices for your local SEO plan and budget.

The Competitiveness of Your Industry

The level of competition in your field influences your local SEO costs. In a highly competitive market, you might need to invest more in top-notch local SEO services. This includes the expertise of experienced agencies. They help you create and maintain quality content that boosts your search rankings. In such markets, more aggressive SEO techniques might be necessary, driving up the costs.

The Number of Locations Your Business Serves

How many locations your business has also plays into the SEO cost. If you have several branches, you'll likely pay more for local SEO. This is because each location needs its own optimization, such as managing Google Business Profiles (formerly known as Google My Business) and creating local content. The more locations, the more time and resources it takes to improve your search ranking for each one. This is especially true for bigger companies with multiple branches. They need a more comprehensive SEO plan, affecting the service prices.

The Range of Products and Services You Offer

Your business? variety of products and services matters too. Wanting to highlight many items in local search will increase your local SEO campaign's cost. Each product or service needs its own type of SEO work, including research and content creation. To cover them all, you'll need a bigger local SEO budget, as it takes more work to optimize for everything.

SEO companies look at how many products you have and their diversity when suggesting a local SEO strategy and pricing. For content marketing alone, the monthly costs can range from $5,000 to $10,000. This shows the extra expenses for promoting a variety of items through local SEO.

Exploring the Different Types of Local SEO Services

Local SEO services come in various types, suited for different needs and budgets. In 2023, SEO was the third most important marketing channel for small businesses. They spent a lot on it. This shows how vital local SEO has become for companies. Types of local SEO services matter a lot, especially for those looking to increase their digital marketing budgets for 2024. Knowing what's out there helps you spend wisely and get the most out of your money.

Automated Local SEO Services

For those on a tight budget, automated local SEO services can be a good start. They usually cost between $300 and $500 a month, making them quite affordable. These services focus on making your website better and spreading your info across online directories.

However, they might not do much for your search rankings in the long run. But, they do help in establishing a steady online presence.

Small-Scale Local SEO Campaigns

Small-scale campaigns work well for businesses at the start of their SEO journey or those with only one location. They offer things like keyword research, making your site better, and managing business profiles like Google Business Profile. This helps your business show up more in local searches and bring in more customers.

They usually cost between $1,500 and $2,500 a month, depending on the services and the company you pick. This price range makes them affordable for many businesses.

Type of Local SEO Service

Pricing Range

Key Features

Automated Local SEO

$300 - $500 per month

- Website optimization

- Business information submission to online directories

Small-Scale Local SEO Campaigns

$1,500 - $2,500 per month

- Keyword research

- On-site optimization

- Local citation building

- Google Business Profile management

Comprehensive Local SEO Packages

For a more thorough approach to SEO, there are comprehensive packages. They cover a broad range of services such as making your website better, creating content, and building links. These packages also manage your reviews and local listings, among other things.

Such packages may cost between $3,000 and $10,000 per month. This cost reflects the deep attention and the resources needed for a solid SEO strategy.

Those who invest more in SEO tend to be happier with the results, as more money often means a bigger impact on online visibility and customer attraction.

When choosing a local SEO service, look at your goals, who you are trying to reach, and what you can spend. Remember, improving your SEO ranking takes time, and it requires ongoing work. By knowing the options for local SEO services and what they cost, you can pick the right one for your business. This decision can help you meet your goals and succeed in your local area in the long run.

Average Costs for Local SEO in 2024

By 2024, more businesses see local SEO's key role in bringing in online traffic and customers. Yet, SEO service prices can change based on the specific local SEO components and agency pricing models. We'll dive into the average costs of various local SEO services. This knowledge will help you decide how to invest in local SEO wisely.

Automated Local SEO: $84-$499 per year

If you're a new business or have a tight budget, automated local SEO is a smart choice. Services in this category handle sending your business info to online directories and data aggregators. This maintains the consistency of your business's Name, Address, and Phone number (NAP) online. On average, automated local SEO costs between $84 and $499 yearly. Although it contributes to your appearance in local search results and maps, it won't greatly increase your online traffic or rankings.

Small-Scale Local SEO Campaigns: $399-$899 per month

Small-scale local SEO plans suit single-location businesses or those stepping up their local SEO investment. These plans may cover keyword research, making your site user-friendly, building local citations, and managing your Google Business Profile. They usually cost between $399 and $899 each month. They are not as extensive as bigger packages. But, they can still enhance your local search presence and draw in more clients.

Comprehensive Local SEO: $899-$1,999 per month

For big impacts on your online visibility, traffic, and lead generation, consider comprehensive local SEO. These packages include a wide range of services, from making your website better to managing reviews. They usually range from $899 to $1,999+ per month, depending on your local SEO project size and your chosen agency. In highly competitive sectors, you might need to invest more for visible results. Remember, the number of business locations and offered services can also affect the costs.

Local SEO Service

Average Cost

Automated Local SEO

$84 - $499 per year

Small-Scale Local SEO Campaigns

$399 - $899 per month

Comprehensive Local SEO

$899 - $1,999+ per month

The cost of your SEO services hinges on the level of support you need and your local SEO focus. Knowing the general costs of various local SEO services enables you to budget wisely. It helps you achieve your growth and local customer targets.

How Much Does Local SEO Cost?

Local SEO prices can vary a lot. The cost depends on things like how tough the industry is, how many places you have, and what you offer. Businesses might pay for Local SEO services anywhere from $300 to $2,000+ a month, on average. But, most companies are ready to spend between $500 and $10,000 monthly on SEO.


Local SEO companies usually have three main price levels. There's basic local SEO, which can cost between $84 and $499 a year. Then, there's mid-level support, priced at $399 to $899 per month. And for the most complete service, businesses might pay between $899 and $1,999 a month. Prices for these services can go up, though. Basic support might actually cost around $300 to $500 monthly. Mid-level efforts might be priced between $1,500 and $2,500 a month. For the highest level of service, you could be looking at between $3,000 and $5,000 per month.

When thinking about how much does SEO cost, companies should think about their aims and who they want to reach. They should also consider the effect they want on their online presence and getting more leads. Getting a full SEO check can really highlight where you could do better and help you make your choice. SEO checks can cost anywhere from $84 yearly to $1,999 monthly.

Local SEO helps your business show up higher in searches. This can lead to more visitors and new customers both online and in your store.

Businesses need to keep in mind that SEO is something that needs constant effort. Almost half of marketing folks think that SEO budgets will go up in the next year.

Local SEO Service

Average Cost

Automated Local SEO

$84 - $499 per year

Small-Scale Local SEO Campaigns

$399 - $899 per month

Comprehensive Local SEO Packages

$899 - $1,999 per month

Local SEO Audit Services

$84 per year - $1,999 per month

Local Citation Building

Starting at $1 per site

Business Citation Submission

Average of $25 per directory

Local SEO Content Marketing

$5,000 - $10,000 per month

When picking an SEO strategy, look at the long-term value. While a comprehensive SEO plan might cost more up front, it often leads to the best results and return on investment over time. People paying more for SEO tend to be happier because better packages bring better results and value.


Investing in local SEO is key for businesses looking to grow online. It helps attract more customers and boost revenue. The price for local SEO varies, based on how tough the industry is, how many spots you cover, and what you sell.

In 2024, small to medium-sized companies might spend $500 to $2,500 a month. Bigger companies or those in harder markets could pay $2,500 to $10,000 or more monthly. Most businesses set aside $500 to $10,000 each month for this.

To figure out what's right for you, think about your goals and who you want to reach.

A detailed SEO audit and working with an expert local SEO team can lead to great results. Nearly half of marketers think their client's SEO budgets will go up next year. Also, a big majority plan to spend more on SEO or keep their spending the same.

Local SEO covers many services, like making your site better, creating content, and managing reviews. There are different payment methods, like paying by the hour, with a monthly fee, or based on results. The cost depends on how tough the market is, how big your target area is, and other industry details. Working closely with a knowledgeable local SEO expert can help you make a strong plan. This plan can boost your ranking in local searches and bring more interested visitors to your website.

Frequently Asked Questions

How much does local SEO typically cost per month?

Local SEO usually costs between $300 and $2,000 monthly. The exact amount changes with things like how many businesses are in your field. It also looks at how many places your business is at and what you sell or do.

What factors influence local SEO pricing?

The price of local SEO can vary. It depends on how many other businesses are like yours. Also, how many places you operate in and the variety of what you offer matter. If your market is crowded, you have many branches, or a wide product line, you might pay more.

What are the different types of local SEO services offered by agencies?

Typically, agencies offer three kinds of services. There's automatic local Search Engine Optimization from $84 to $499 yearly. Then, small campaigns at $399-$899 a month for new or single-location businesses. And finally, big packages costing $899-$1,999 monthly for more extensive help. What each includes changes per SEO professional and client needs.

How much does automated local SEO cost in 2024?

By 2024, automatic local SEO should be between $84 and $499 a year. These services make sure your business info, like its name, address, and phone number, is the same everywhere online. They do this by listing you correctly on different sites.

How much should you pay for local SEO campaigns in 2024?

For next year, budget about $399 to $899 each month for small local SEO efforts. These are great for one-location or new businesses dipping their toes into SEO. They could involve searching for good keywords, optimizing your website, and listing your business in various places online. Managing your Google Business Profile might also be part of the deal.

How much do comprehensive local SEO plans cost in 2024?

In 2024, big SEO support could be priced from $899 to $1,999 monthly. This includes a lot of services like making your site better, creating content, and building links. They also boost your reputation by handling reviews and listings, making sure everything looks good to search engines and people. The price includes the effort and skill needed for a full SEO strategy.

What should businesses consider when determining their budget for local SEO?

Figuring out your SEO budget is about looking at your goals and who you want to reach. Think about how being more visible online can help you find more customers. A full SEO check can show what you need to focus on. Remember, doing well in local search results takes ongoing work and investment.

James Kaatz - Houston SEO Expert


Featured Posts
Recent Posts
Search By Category
Follow Us
bottom of page