Social media marketing: The most comprehensive targeting platform
SEARCH ENGINE OPTIMIZATION
CASE STUDY
THE CLIENT
Allied Power Group is a leader in Industrial Gas and Steam Turbine repair located in Houston, Texas. Founded in 2005, Allied Power Group has been providing maintenance services and new and refurbished parts for turbines. With an annual revenue of more than $100 million, 80 employees, and growing, Allied Power Group is the premier repair solutions provider in the turbine industry.
THE PROBLEM
The business for Allied Power Group had been aggressively increasing for the last couple of years, however, they had outgrown their needs for their in-house marketing team. In addition to key turnover in the marketing department, Allied Power Group recognized the need to expand its marketing operations to continue with its exponential growth.
The decision was made internally to invest in digital marketing, specifically, Search Engine Optimization, to help drive additional awareness, visibility, and opportunites.
THE STRATEGY
Illumination Marketing came in and set up a multi-tiered approach to achieving digital marketing growth for Allied Power Group.
The first step of the plan was to design and rebuild the website using a proper S•I•L•O structure in order to put it in a position to be able to rank for keywords, capture opportunities for leads, and boost the brand value by refreshing the corporate image.
The next phase of the strategy involved adopting SEO guidelines, which encompassed proactive on-page SEO techniques, external link development, producing blog content to captivate visitors based on the E•E•A•T principle, and enhancing Local SEO.
THE RESULTS
The results in the first 6 months were incredible. The website revamp received positive feedback from both their executive board and existing clients. Moreover, upon launch, there was an immediate uptick in website metrics such as User Engagement, Duration of Visits, and Lead Generation!
For phase two, we saw keywords that the website ranked for increased dramatically from 148 upon beginning the program to 462 only 6 months later. Website traffic increased from 268 users/month to a peak of 1,300/month within 3 months. 17 high-value keywords were ranked in the top 3 positions.
In Keywords Ranked in
First 6 Months
212%
Increase of
In Website Traffic in
First 6 Months
385%
Increase of
Keywords Ranked In Top 3
First 6 Months
17
Total of
By The Numbers
Services We Perform
We take a look at all aspects of your search engine optimization strategy from the website you currently have to the meta tags and backlinks. We even help to develop traffic which drives more leads.
Keywords
Keywords are the words your audience and/or customers will be using in order to find you when using search engines. Our SEO consultants in Houston find the right keywords and do extensive keyword research is vital to ensure that your website ranks appropriately. Certain keywords and factors can affect rank difficulty, so implementing the right ones will be a huge factor in your success.
Link Building
Links are the way search engines begin to discover new content. Your links should be helpful, relevant, and functional. Having difficult or broken links can signal to the search engines that your site is not worth ranking. Link building can be done by manual outreach, directory listing, blog links, and more.
Customized Content
Google search engines consider higher quality website content as a major factor when ranking web pages. When customized content is provided on a higher level, Google recognizes this and rewards it with more visibility, higher rankings, and better relevancy ratings.
Not only do you want users to visit your web page, but you want a website that is engaging to users as well. When users "bounce" off of your page, meaning they had little to no interaction while browsing, search engines will no longer see your site as relevant. Keeping your website as engaging as possible is important.
On-Page Optimization
Our SEO services include optimization of each website page individually, through content and HTML coding, you can begin to become relevant to searchers in their google queries. This can also include site map improvement, audio, headlines, and even the images themselves.
Detailed Reporting
We provide detailed reporting to go along with your search engine optimization results. We also provide a real-time dashboard so you can see where your target keywords rank as well as changes over time. This gives you a fully interactive view in real-time. No more guesswork.
What Our Customers Say
Meet Jeremiah
"Out of all the SEO companies in town, [Illumination Marketing] does what [they] say they're going to do and you're going to see results."
Hear how Jeremiah Cooper feels Illumination Marketing helped Cooper Plumbing grow his SEO results and achieve a steady call volume.
View The Video
ARE YOU READY TO GROW?
We have helped companies in multiple industries grow revenue through SEO! We have the experience and expertise to help you create a tailored marketing plan for your unique company. We're so confident we can help you, we offer a complimentary strategy session to help you set the direction of your marketing plan with no obligations to us.
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