Websites: The Foundation Of Your Online Marketing Success
Establish the way people perceive your business
Foundational Marketing Piece
Build Your Brand
Customize The Design
Maybe you're thinking about having a new website made or maybe you just need a new, better one. In any case, you should know at least some of the basics about web design.
Your website is the core of your online marketing activities. If you look at all the marketing channels and techniques, what they actually do is bring visitors to your website. The main purpose of your website is to turn those visitors into customers.
In marketing terms, this is called conversion.
A bad website will cause you to waste valuable money on other marketing methods because you don't need more visitors if you can't turn them into customers! So the better your website is, the more visitors are converted into your customers!
We have a unique and intimate knowledge about how to achieve this, regardless if you sell consumer products online, provide local services, or build houses. We achieve this through a 6-step process.
Our 6-Step Process To Website Creation
We always strive for better design
Our website design process is designed to create the perfect website for each client, structured in the right way, to drive the actions that are most important to your business.
We use a combination of a discovery process, research, and our education to create an amazing design that you'll be assured to love.
Phase 1: Information
It's all about information gathering in the first phase. This includes:
The Website Purpose
The Website Goals
The Target Audience
Phase 2: Initial Design
In this phase, we focus on the following:
Usability of the User Interface and User Experience
Phase 3: Content
In this phase, we make sure that we have the following covered:
Search Engine Optimization (SEO)
Phase 4: The Build
This is the phase where we begin to create the foundation of the new website. In this phase we focus on:
The HyperText Mark-Up Language
Cascading Style Sheets
Phase 5: Testing
After the initial site is built and the content is populated, we begin the next phase of the process: testing.
Does The Overall Design Speak TO The Intended Audience
Phase 6: Launch
Finally! We can go live! Your new website will be live and launched to the world to start helping you win business! Just because it's live, it doesn't mean that our job is done. We continue:
Potential Future Maintenance
Website Creation Portfolio
What Our Customers Say
"Wow! I was really proud of it and it's the image we wanted to portray...and you nailed it! And I do get the question a lot that people think we're a chain. They look at our website and assume we're a chain."
Hear how Katie Benson feels Illumination Marketing helped True Form Gym establish the look and feel that embodies who True Form Gym is.