WEBSITE CREATION

Websites - The foundation of your online marketing success

Maybe you're thinking about having a new website made or maybe you just need a new, better one. In any case, you should know at least some of the basics about web design.

 

Your website is the core of your online marketing activities. If you look at all the marketing channels and techniques, what they actually do is bring visitors to your website. The main purpose of your website is to turn those visitors into customers.

 

In marketing terms, this is called conversion. 

A bad website will cause you to waste valuable money on other marketing methods because you don't need more visitors if you can't turn them into customers! So the better your website is, the more visitors are converted into your customers!

We have a unique and intimate knowledge about how to achieve this, regardless if you sell consumer products online, provide local services, or build houses. We achieve this through a 7-step process.

Our 7-Step Process To Website Creation

Analysis

It's all about information gathering in the first phase. In order to help create the perfect website for your business, there are a few things that we have to discover first. In order to do that, we have an in-depth conversation with you about:

  • The Website Purpose

  • The Website Goals

  • The Target Audience

 

Planning

A plan includes the definition of:

  • The Sitemap

  • Website Structure

  • Technologies Used

Design

In this phase, we focus on the following:

  • Wireframe Models

  • Visual Style

  • Usability of the User Interface and User Experience

 

Content

In this phase, we make sure that we have the following covered:

  • Copywriting

  • Photos

  • Videos

  • Search Engine Optimization (SEO)

Development

This is the phase where we begin to create the foundation of the new website. In this phase we focus on:

  • The HyperText Mark-Up Language

  • Cascading Style Sheets

  • Database Information

  • Responsive Design

Testing

After the initial site is built and the content is populated, we begin the next phase of the process: testing. 

  • Technical Testing

  • Coding Scripts

  • Browser Compatibility

  • Does the overall design speak to the intended audience

Deployment

Finally! We can go live! Your new website will be live and launched to the world to start helping you win business! Just because it's live, it doesn't mean that our job is done. We continue:

  • Monitoring

  • Bug Fixes

  • Potential Future Maintenance

Are you ready to grow your business?

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CONTACT

7717 Louetta Rd. #11269 Spring, TX 77391

Tel: (512) 771-4713

Email: info@illuminationmarketing.com

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