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Websites: The Foundation Of Your Online Marketing Success



Establish the way people perceive your business

Foundational Marketing Piece

Build Your Brand

Customize The Design

Drive Actions

Maybe you're thinking about having a new website made or maybe you just need a new, better one. In any case, you should know at least some of the basics about web design.


Your website is the core of your online marketing activities. If you look at all the marketing channels and techniques, what they actually do is bring visitors to your website. The main purpose of your website is to turn those visitors into customers.


In marketing terms, this is called conversion. 

A bad website will cause you to waste valuable money on other marketing methods because you don't need more visitors if you can't turn them into customers! So the better your website is, the more visitors are converted into your customers!

We have a unique and intimate knowledge about how to achieve this, regardless if you sell consumer products online, provide local services, or build houses. We achieve this through a 6-step process.

Our 6-Step Process To Website Creation

We always strive for better design

Our website design process is designed to create the perfect website for each client, structured in the right way, to drive the actions that are most important to your business. 

We use a combination of a discovery process, research, and our education to create an amazing design that you'll be assured to love. 

Phase 1: Information

It's all about information gathering in the first phase. This includes:

  • The Website Purpose

  • The Website Goals

  • The Target Audience

Phase 2: Initial Design

In this phase, we focus on the following:

  • Wireframe Models

  • Visual Style

  • Usability of the User Interface and User Experience

Phase 3: Content

In this phase, we make sure that we have the following covered:

  • Copywriting

  • Photos

  • Videos

  • Search Engine Optimization (SEO)

Phase 4: The Build

This is the phase where we begin to create the foundation of the new website. In this phase we focus on:

  • The HyperText Mark-Up Language

  • Cascading Style Sheets

  • Database Information

  • Responsive Design

Phase 5: Testing

After the initial site is built and the content is populated, we begin the next phase of the process: testing. 

  • Technical Testing

  • Coding Scripts

  • Browser Compatibility

  • Does The Overall Design Speak TO The Intended Audience

Phase 6: Launch

Finally! We can go live! Your new website will be live and launched to the world to start helping you win business! Just because it's live, it doesn't mean that our job is done. We continue:

  • Monitoring

  • Bug Fixes

  • Potential Future Maintenance

Website Creation Portfolio

What Our Customers Say

Meet Katie

"Wow! I was really proud of it and it's the image we wanted to portray...and you nailed it! And I do get the question a lot that people think we're a chain. They look at our website and assume we're a chain."

Hear how Katie Benson feels Illumination Marketing helped True Form Gym establish the look and feel that embodies who True Form Gym is.

View The Video

Are you ready to grow your business?


118 Vintage Park Blvd #W717, Houston, Texas 77070


Tel: (832) 680 - 0090

Email: info@marketingillumination.com

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